PostHog

PostHog is an open source product analytics platform designed for engineering, product, and data teams that want full control over how they collect, analyze, and act on user behavior data. Instead of stitching together multiple analytics and experimentation tools, PostHog brings event tracking, session replay, feature flags, A/B testing, and data pipelines into a single unified platform. PostHog’s flexibility means teams can self host for maximum data ownership or use the cloud version for faster setup. The platform is especially popular with developer-led companies because it integrates easily into modern stacks and offers strong APIs and customization options. It also avoids the black box feeling that comes with many traditional analytics platforms. PostHog helps your teams answer real product questions quickly. Which features drive retention? Where do users drop off? Which experiment actually improved conversion? Instead of relying on assumptions or delayed reporting, you can watch real sessions, analyze funnels, and roll out feature flags safely. The platform also scales well from startups to larger product organizations. Pricing is usage based, which makes it accessible early and predictable as products grow. If you’re evaluating analytics, feature flagging, or experimentation tools, consider exploring available deals and discounts through our marketplace to adopt tools like PostHog while staying within budget.