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Six easy steps to generate and share your company's mission statement to the world.
Think of your mission statement as a business tool - one that is directly tied to your larger business plan and is designed to signal exactly why your business exists.
Your mission statement should be inspirational enough for your team to find purpose in, but also direct enough to serve as a filter for making important business decisions. Additionally, your mission statement should encapsulate the product or service you deliver, the audience you deliver it to, and the problem it solves.
Sounds like a lot to boil down into one statement? We’ll break the process down into actionable steps in the following chapters, but for now, let’s zoom in on the overall theme here: Finding your “why.”
Ask yourself: Why do you do what you do?
If you can get people to believe in your “why” the way you do, they’ll quickly transform from customers or prospects to evangelists who share your values and beliefs.
Ask yourself: How do you do what you do?
Thinking strategically about your approach is something many businesses don’t do enough, and as a result, there are often gaps or improvement areas that need to be addressed.
Ask yourself: What do you do for your customers?
Imagine you're on an episode of Shark Tank and you have to pitch your business. How would you summarize your business in this setting? What aspects can you leave out. Aim for impact and keep it simple.
To help humanity thrive by enabling all teams to work together
To connect the world’s professionals to make them more productive and successful.
To create a better everyday life for the many people.
To give everyone a voice and show them the world.