Pivony

For all marketing professionals, behavioral analysis is a pillar of any successful strategy. It helps to improve the customer journey while facilitating decision making. However, when faced with the huge volumes of data produced, it can become complex to make the most of the data and take full advantage of it. Pivony is the answer to this need. This SaaS platform allows you to understand what users want in a simple and efficient way. To analyze in a relevant way, Pivony relies on artificial intelligence. The latter, equipped with natural language understanding, is able to exploit your data from all channels, whether internal or external. Thus, the data sources taken into account by this software-as-a-service solution can come from social media, websites or applications, after-sales service tickets, customer reviews, or even live chat. Pivony’s strength is to centralize all this information to ensure data processing in one place. The complete analyses can then be consulted via a complete and ergonomic dashboard. This customer intelligence and the analysis of information from different databases will allow you to improve the customer experience, the performance of your marketing campaigns, and boost your brand image. The result is better customer satisfaction and increase customer loyalty.