Granting Startup Equity to Employees: LLCs vs. C-Corps

Attracting top-notch employees to a startup often entails offering equity alongside traditional compensation and benefits.
The way equity is issued depends on whether your startup is structured as an LLC or a C-corp.
TL;DR
- C-Corps offer a straightforward path to equity via restricted shares or stock options with standard 4-year vesting schedules.
- LLCs face complexity; W-2 employees can’t hold equity directly; options include profits interests, unit interests, or phantom equity (UARs).
- Investors prefer C-Corps due to simplicity, preferred shares, and familiar tax treatment.
- Converting from LLC to C-Corp is common before raising VC funding or scaling; proper timing and valuation help avoid tax issues.
- Recommendation: Use a C-Corp if equity is part of your compensation or fundraising strategy.
Equity Issuance for C-Corporations
Issuing equity is much simpler for C corporations relative to LLCs. You can grant restricted shares or stock options to early-stage employees, and the tax implications are fairly straightforward compared to those associated with LLCs. Here’s how it works:
- Share authorization: Corporations typically authorize ten million shares during the incorporation process. The majority of these are issued to founders, while the remainder are reserved for employees and advisors.
- Share purchase: Employees can only receive shares or options with an exercise price set at the fair market value at the time of purchase.
- Taxation post-purchase: The tax implications vary depending on how long the shares are held and when they are sold:
- If shares or options are purchased when they are issued, there is no taxable event at the time of exercise.
- If shares are sold within one year of purchase, the proceeds are taxed as regular income.
- If shares are held for more than a year before being sold, the proceeds are taxed as long-term capital gains.
- Shares held for over five years may qualify for the Qualified Small Business Stock (QSBS) exemption, which allows the employee to deduct 50% to 100% of the profits from their personal taxes.
Vesting in C-Corps
C-Corporations follow well-established vesting standards that have become the industry norm. The typical structure involves a 4-year vesting period with a 1-year cliff, applied universally to founders, employees, and advisors.
Under this arrangement, no equity vests during the first year of service (the "cliff"), protecting the company from individuals who leave shortly after joining. After completing one year, 25% of the total equity grant vests immediately, followed by monthly vesting of the remaining 75% over the subsequent three years.
This standardized approach offers significant advantages: investors understand and expect these terms, legal documentation is straightforward, and administration is simplified.
C-Corps can also implement acceleration provisions, allowing vesting to speed up during acquisition events or involuntary terminations. The clarity and predictability of C-Corp vesting make it easier for both companies and employees to plan and understand their equity positions.
Equity Issuance for LLCs
Issuing equity in an LLC is more complex, primarily due to IRS regulations. Under these rules, W-2 employees of an LLC cannot hold equity. Thus, alternative methods of compensation must be devised.
LLCs have three primary methods for issuing equity to employees:
- Unit/membership interests: These are like stocks in a C-corp, as they come with voting rights. However, these are subject to taxation at the time of issuance if the fair market value of the interest isn't paid by the recipient. Generally, these are only granted during the early stages of the LLC.
- Profits interests: As the value of the LLC grows, profits interests become more attractive. They work similarly to stock options in a C-corp, providing the potential for benefiting from increases in equity value occurring after the grant date. If issued correctly, they can actually be received tax-free.
- Unit appreciation rights (UARs) or "phantom equity": This method is often used when an LLC wants to provide equity-like compensation to non-director employees while still treating them as standard W-2 employees. UARs do not offer actual equity or voting rights but rather provide a future cash payment, in a manner similar to a bonus, when specific future benchmarks are achieved.
Administering equity for employees in an LLC requires careful planning and may necessitate guidance from a tax expert. We recommend incorporating as a C-corp if you’re planning to issue equity to employees.
Vesting in LLCs
LLCs face considerably more complexity when implementing vesting schedules. Since LLCs don't issue traditional stock, vesting must be structured around membership interests, profit interests, or unit appreciation rights (UARs), each carrying distinct implications.
Profit interests can incorporate vesting schedules, but the mechanics are more intricate. Companies must establish a "threshold value" at grant, and recipients only benefit from value appreciation above this threshold. Vesting can be time-based, performance-based, or hybrid, but requires careful documentation to ensure proper tax treatment.
Unit Appreciation Rights (UARs) often include vesting provisions but function more like phantom equity. Since UARs don't grant actual ownership, vesting typically affects when cash payouts become available rather than when ownership rights are earned.
The flexibility of LLC vesting comes with trade-offs: increased legal and accounting costs, more complex member agreements, and potential confusion among recipients about their actual rights and obligations.

When and Why to Convert
Most LLCs eventually face the conversion decision, typically triggered by fundraising needs or scaling challenges. Venture capitalists strongly prefer C-Corps due to familiar structures and tax implications, making conversion nearly inevitable for VC-backed companies. Other conversion catalysts include preparing for an IPO, needing to issue stock options to employees, or seeking access to accelerator programs that require equity participation.
The timing of conversion matters significantly. Converting early in the company's life minimizes tax complexity and valuation issues, while converting later may maximize LLC tax benefits but create more complicated transition scenarios.
Impact on Existing Equity
Converting from LLC to C-Corp requires careful handling of existing equity arrangements. Profit interests typically can’t convert directly to stock options; instead, they may convert to cash payments or restricted stock based on the conversion date's valuation. The principle of ‘economic equivalency’ demands that members receive proportionally similar value in the new C-Corp structure.
Companies must "book up" their capital accounts to fair market value before conversion, requiring professional valuation services. This process ensures members receive appropriate share allocations in the new corporation while maintaining legal compliance.
Tax Implications of Conversion
While properly executed conversions are generally non-taxable events, several scenarios can trigger tax liability. If the LLC has appreciated assets or outstanding debt (beyond trade creditors), members may face taxable gain recognition. The IRS requires that economic value be preserved through the conversion, and any deviation from this principle can create immediate tax consequences.
Additionally, timing the conversion at year-end avoids the need to file separate returns for both entities in the same tax year, reducing administrative burden and potential complications.
Process Overview
Conversion can follow three primary paths: statutory conversion, statutory merger, or non-statutory conversion. Statutory conversion, available in many states, allows direct transformation of the LLC into a C-Corp with minimal paperwork. Statutory merger involves creating a new corporation and merging it with the LLC, while non-statutory conversion requires dissolving the LLC and transferring assets to a new corporation.
Each method carries different legal requirements, tax implications, and administrative complexities. The choice depends on state laws, the LLC's current structure, and specific business needs. Professional legal and tax guidance remains essential regardless of the chosen conversion method.
Why Investors Prefer C-corps for Equity Investments
On top of streamlining equity issuance for employees, C-corps also generally attract more investors due to their straightforward equity structure. Here's why:
Simplicity of share ownership: C-corps issue shares of stock, which represent ownership in the company. These shares are easy to transfer and consistently track ownership percentages. This simplicity makes managing investments easier for investors and can reduce legal and administrative friction.
Preferred shares: Investors often seek preferred shares, which LLCs are unable to issue. Preferred shares provide additional rights, such as dividends and liquidation preferences, that offer more security and potential upside for investors.
No pass-through taxation: C-corps have a double taxation structure—the corporate earnings are taxed, and then the individual dividends are taxed. This differs from LLCs' pass-through taxation, where company profits directly impact owners' personal taxes. As investors commonly prefer to separate their investment activity from personal tax situations, they often lean towards C-corps.
Familiarity: Most institutional investors, venture capitalists, and angel investors are accustomed to dealing with C-corps. This level of familiarity can streamline negotiations and reduce potential barriers to investment related to structure or legal considerations.
Equity issuance can be complex for LLCs, involving various options like unit interests, profits interests, and unit appreciation rights, each with different tax implications. In contrast, C-corps have a simpler route to incentives, primarily through issuing restricted shares or stock options.
Based on these complexities, we recommend startups opt for the C-corp structure if equity forms part of their compensation strategy.
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