August 18, 2022

Firstbase integrates equity management powerhouse Carta

Louis Albertini
Product Marketing
With Firstbase since:

We're proud to announce a new integration with Carta — the most trusted equity management platform — in Firstbase Loop. Now any Firstbase company’s incorporation information can be automatically used to create and manage a cap table at no additional cost.

This is the first company integration with Carta Launch API, which debuted to more easily onboard early-stage startups. This error-reducing, streamlined process serves the 15,000 companies from 180+ countries that have already incorporated their businesses with Firstbase, plus the hundreds more joining each week. Together with Carta, Firstbase users can manage ownership and equity while growing their companies.

Time and cost savings are critical factors to business’s success along the entire growth cycle, especially during the early stages. According to a study by Carta, their equity management tools save early-stage businesses $15,000 in potential legal fees. These resources can be redirected from legal bills to more productive applications.

This is compounded by Firstbase's suite of partner integrations through Loop. By inputting company details once and syncing it across Loop partners, companies save an estimated average of 55 hours compared to manually onboarding with each partner.

“Adding Carta to Firstbase Loop not only heightens cap table management for burgeoning businesses, but reinforces our pledge to positively affect employee opportunities and provide visibility into their ownership.” Reed McBride, Head of Business Development for Carta. “Now Carta supports Firstbase users to confidently create more equity owners while growing their companies.” 
Effective cap table management is daunting for businesses, and Carta brings that ability to our founders in a way that makes it the joyful experience it should be,” said Firstbase CEO and founder Mark Milastsivy. “Including Carta into Firstbase Loop furthers our promise to founders that we will continually add the leading tools to grow and manage their companies.”

Firstbase users can now view the Equity Management category in their dashboard. Learn more about Carta and get started here.

By applying for the Carta App, you are authorizing a data transfer to Carta and accept their Launch Terms of Service.

About Carta

Carta is a software platform that allows founders, investors, and employees to manage equity and ownership. By making it as easy to issue equity to employees as it is to put them on payroll, Carta is creating more equity owners and taking steps to close the ownership gap.

Since its founding in 2012, Carta has grown to manage hundreds of billions of dollars in equity. Customers like Canva, Classpass, Intercom, and Union Square Ventures trust Carta to manage their cap tables, valuations, portfolio investments, and equity plans. Carta is trusted by more than 26,000 companies and over half a million employees to manage cap tables, valuations, portfolio investments, fund admin, SPV formation, and more.

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