August 18, 2022

Firstbase integrates equity management powerhouse Carta

Louis Albertini
Product Marketing
With Firstbase since:

Firstbase, the first all-in-one OS that allows anyone to incorporate a U.S. company and manage their entire business on a single platform, today announced an integration with Carta—the most trusted equity management platform—using Firstbase Loop. Now any Firstbase company’s incorporation information can be automatically used to create and manage a cap table, at no additional cost. This is the first company integration with Carta Launch API—which debuted to more easily onboard early-stage startups. This error-reducing, streamlined process serves the 15,000 companies from 180+ countries that have already incorporated their businesses with Firstbase and the hundreds more joining each week. Together with Carta, Firstbase users can manage their ownership and equity while growing their companies.

Time and cost savings are critical factors to business’s success along the entire growth cycle, especially during the early stages. According to a study by Carta about what cap table clean-up costs founders, they estimate that their tools save early stage businesses $15,000 in potential legal fees. These resources, which ordinarily equal a substantial amount of early-stage companies’ legal bills, are reclaimed for more productive uses. This is compounded by Firstbase, which estimates that by only inputting company data once during incorporating and then having their system securely transfer all company data across Loop partners, companies save an average of 55 hours versus manually onboarding with each partner.

“Adding Carta to Firstbase Loop not only heightens cap table management for burgeoning businesses, but reinforces our pledge to positively affect employee opportunities and provide visibility into their ownership.” Reed McBride, Head of Business Development for Carta. “Now Carta supports Firstbase users to confidently create more equity owners while growing their companies.” 
Effective cap table management is daunting for businesses, and Carta brings that ability to our founders in a way that makes it the joyful experience it should be,” said Firstbase CEO and founder Mark Milastsivy. “Including Carta into Firstbase Loop furthers our promise to founders that we will continually add the leading tools to grow and manage their companies.”

Firstbase users can now view the Equity Management category in their dashboard, learn more about Carta, and get started here.

By applying for the Carta App, you are authorizing a data transfer to Carta and accept their Launch Terms of Service.

About Carta

Carta is a software platform that allows founders, investors, and employees to manage equity and ownership. By making it as easy to issue equity to employees as it is to put them on payroll, Carta is creating more equity owners and taking steps to close the ownership gap.

Since its founding in 2012, Carta has grown to manage hundreds of billions of dollars in equity. Customers like Canva, Classpass, Intercom, and Union Square Ventures trust Carta to manage their cap tables, valuations, portfolio investments, and equity plans. Carta is trusted by more than 26,000 companies and over half a million employees to manage cap tables, valuations, portfolio investments, fund admin, SPV formation, and more.

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